1. The business is mainly focused on New Zealand, with online retail of beauty, skincare, fragrance, and other personal care products as its core business. 2. It is a globally well-known brand in beauty e-commerce retail and holds a leading position in the New Zealand market. Competitors include Mecca and Adore Beauty. 3. The official website brand terms are "Sephora New Zealand" or "Sephora NZ".