1. The business primarily operates globally. Its main offering is a personalized memoir book service that helps users record their stories and turn them into printed books through weekly story prompts and voice-to-text features. 2. It is an emerging service in the personalized gifts and memory preservation space, with competitors including Storyworth and Aura. 3. The brand terms used on the official website are "My Life in a Book" and "mylifeinabook".