1. The business mainly operates globally, with a core focus on selling sustainable fashion apparel made from natural and recycled materials, including underwear, swimwear, dresses, and outerwear. 2. In the fashion/apparel industry, it is an emerging eco-friendly brand, with competitors including sustainable fashion brands such as Everlane and Patagonia. 3. The official website brand terms are "Baserange" or "baserange.com".