1. The business mainly serves the global market, with online sales of high-end womenswear, designer clothing, and accessories as its core business.
2. In e-commerce, it is positioned as a high-end fashion brand, with competitors including Reformation, Revolve, and Nordstrom.
3. The brand terms used on the official website are "Nana Jacqueline" or "Nana Jacqueline Official".