1. The business mainly operates in Brazil, and its core business is selling functional apparel that uses smart fabric technologies such as graphene, including menswear, womenswear, sportswear, and underwear. 2. In the e-commerce / functional apparel field, it is an emerging brand, and its competitors include other smart clothing brands and traditional sportswear brands. 3. The brand terms used on the official website are "Insider" or "Insider Store".