1. The business mainly operates in the United States, with its core business being online sales of baseball and softball equipment (such as bats, gloves, cleats, protective gear, etc.). 2. In sports goods e-commerce, it is a specialized vertical retailer, with competitors including Dick's Sporting Goods, Academy Sports, Amazon, etc. 3. The official website brand terms are "BaseballMonkey" or "BaseballMonkey.com".