1. The business mainly operates globally, with its core business providing digital experience optimization SaaS products such as A/B testing, multivariate testing, behavioral analytics, and personalization. 2. In Software / SaaS, it is in the leading tier of the A/B testing and CRO field, with competitors including Optimizely, Google Optimize, and Adobe Target. 3. The brand terms used on the official website are "VWO" and "Visual Website Optimizer".