1. The business mainly operates in France and Europe, focusing on products and services for cleaning, repairing, recoloring, and maintaining leather, synthetic leather (Skai), and Alcantara in automotive, home, marine, and other settings.
2. It is a specialized service provider in automotive and home interior restoration, with competitors including other professional leather care brands and DIY repair product suppliers.
3. The website brand terms are "renovation-du-cuir.fr" or "Sofolk".