1. The business mainly operates in India, with a core focus on online sales of health and beauty supplements, including protein, collagen, vitamins, minerals, and supplements for different groups of people.
2. It is an emerging brand in health/medical e-commerce, with competitors including HealthKart and NutraScience Labs.
3. The official website brand terms are "Wellbeing Nutrition" or "Wellbeing Nutrition India".