1. The business mainly operates globally, with its core business being online retail of luxury eyewear brands (such as Prada, Gucci, Ray-Ban, etc.) and virtual try-on services.
2. In e-commerce, it is a vertical retail platform in the high-end eyewear segment, with competitors including EyeBuyDirect, Warby Parker, and GlassesUSA.
3. The official website brand terms are "eye-oo" or "eye-oo.com".