1. The business mainly operates globally, with a core focus on selling fitness equipment (such as large yoga mats, exercise mats, and waist/ab training belts) and sports apparel. 2. In e-commerce, it is a vertically focused fitness equipment retailer. Competitors include sports brands such as Lululemon, Nike, and Adidas, as well as specialized fitness equipment e-commerce sites. 3. The brand terms used on the official website are "ActiveGear" or "Active Gear".