1. Its business is mainly focused on the United States, and its core business is selling women's apparel and providing size consultation services.
2. In the e-commerce apparel industry, it is a mid-to-high-end brand, with competitors including J.Crew, Talbots, and Chico's.
3. The brand terms used on the official website are "NIC+ZOE" or "Nic and Zoe".