1. The business mainly operates globally, with core activities in online retail and brand operations for premium kitchenware (knives, cookware, kitchen appliances, etc.). 2. In the e-commerce kitchenware sector, it is part of the well-known premium brand tier, with competitors including WMF, Fissler, and Le Creuset. 3. The brand terms used on the official website are "ZWILLING" or "双立人".