1. The business mainly operates in the United States, with its core business focused on selling toilet stools that improve toileting posture, along with related cleansing wet wipes and other bathroom health products. 2. In the Health / Medical sector, it is a leader in a vertically segmented niche market, with competitors including LumaSeat and Toilet Tree. 3. The official website brand terms are "Squatty Potty" and "SquattyPotty".