1. The business mainly operates in India, with its core business being the online sale of men's and women's footwear, including sneakers, loafers, sandals, etc.
2. In e-commerce, it is an Indian local footwear brand, with competitors including Bata, Metro Shoes, Myntra, etc.
3. The brand terms used on the official website are "Neemans" or "Neemans Shoes".