1. The business mainly operates globally, with its core business being the sale of Philips-branded small home appliances, including coffee machines, air fryers, noodle makers, etc. 2. In e-commerce, it is considered part of the well-known home appliance brand tier, with competitors including Nespresso and Delonghi. 3. The official website brand terms are "Philips" or "飞利浦".