1. The business mainly operates globally, with core products including travel backpacks, rolling luggage, toiletry bags, dry bags, packing cubes, and other outdoor sports gear and fitness equipment. 2. In e-commerce, it is a brand in a vertically segmented niche, with competitors including The North Face, Osprey, and Patagonia. 3. The brand terms used on the official website are "Gonex" or "Gonex Travel".