1. The business mainly operates globally, with a core focus on selling professional and luxury hair styling tools, curling irons, straighteners, and hair care cosmetics. 2. In the hair tool e-commerce sector, it is positioned as a mid-to-high-end brand, with competitors including ghd, Babyliss, and T3. 3. The brand terms used on the official website are "Golden Curl" or "Golden Curl美发".