1. The business mainly operates in Spain, with its core business focused on designing and selling jewelry in various styles, including earrings, necklaces, rings, bracelets, and more.
2. In the jewelry e-commerce sector, it is positioned as a mid-range brand, with competitors including Pandora, Swarovski, and Tous.
3. The official website brand terms are "Singularu" or "Singularu Joyas".