1. The business mainly operates in the United States, with its core business focused on selling skincare products, including creams, serums, and cleansers, emphasizing natural, clinically validated, and cruelty-free ingredients. 2. Within Health / Medical, it is a mid-to-high-end skincare brand, with competitors including The Ordinary, Drunk Elephant, and CeraVe. 3. The brand terms used on the official website are "Eight Saints" or "8 Saints".