1. The business operates mainly worldwide, with a primary focus on the United States, and mainly sells office computer accessories such as mouse jigglers, monitor stands, laptop stands, keyboards, and multimedia knobs. 2. In e-commerce, it is a small to mid-sized brand in a vertically segmented niche, with competitors including various office accessory brands. 3. The brand terms used on the official website are "Vaydeer" or "VAYDEER".