1. Its business is mainly focused on the United States, and its core business is selling yoga pants, sports bras, leggings, and other yoga and activewear products.
2. It is an emerging brand in the e-commerce activewear segment, with competitors including Lululemon, Alo Yoga, and Gymshark.
3. The brand terms on the official website are "IUGA" or "IUGA Yoga".