1. The business mainly operates in Europe, with its core business being the sale of global perfume brands and niche perfumes, offering fast delivery and installment payment services.
2. In e-commerce perfume retail, it belongs to the mid-tier, with competitors including Notino and Parfumdreams.
3. The brand terms used on the official website are "Maison des Fragrances" or "Maison des parfums".