1. The business mainly operates in the United Kingdom, with its core business being the sale of refurbished/used phones, tablets, smartwatches, and accessories.
2. In e-commerce, it is among the UK retailers of refurbished electronics, with competitors including CeX, MusicMagpie, and Back Market.
3. The brand terms used on the official website are "The Big Phone Store" and "thebigphonestore.co.uk".