1. The business mainly serves the global market, with core products including UPF 50+ sun-protective swimwear, sun hats, zip-up rash guards, and other outdoor sun-protective apparel for children and adults.
2. It is a well-known brand in the e-commerce swimwear and sun-protective apparel sector, with competitors including Coolibar and Rash Guard.
3. The official website brand terms are "SwimZip" and "Swim Zip".