1. The business mainly operates in Italy, with a core focus on online retail of baby and children's products, including strollers, car seats, feeding supplies, and safety equipment. 2. In the e-commerce industry, it is a mainstream brand in Italy's vertical mother-and-baby segment, with competitors including Prenatal and Bambino Mania. 3. The official website brand terms are "La Casa del Bebè" and "lacasadelbebe.it".