1、The business operates mainly in Switzerland and Europe, focusing on online retail of equestrian supplies (apparel, equipment, horse gear, etc.). 2、It is a professional retailer in the equestrian supplies e-commerce sector, with competitors including brand official websites like Horseware and Ariat, or specialized equestrian e-commerce platforms. 3、The official website brand keywords are "Equinet" or "Equinet.ch".