1. The business mainly operates globally, with core products including smart pet products (such as automatic cat litter boxes and pet grooming tools) and home cleaning products (such as steam vacuum cleaners). 2. It is an emerging innovative brand in the smart pet products and home cleaning industry, with competitors including Furbo, Petkit, and Litter-Robot. 3. The brand keywords on the official website are "Neakasa" or "Neakasa Official".