1. The business mainly operates globally, with online retail of men's fashion apparel (including underwear, swimwear, and clothing) as its core business.
2. In e-commerce, it is a well-known retailer in the vertical niche market of LGBTQ+ men's fashion. Competitors include 2eros, aussieBum, and CellBlock 13.
3. The brand terms on the official website are "VOCLA" and "Vocla.com".