1. The business mainly operates in the United Kingdom and Spain, with core services focused on booking luxury hotels, resorts, spas, golf, and various themed vacation packages. 2. In the travel sector, it is positioned as a high-end hotel brand, with competitors including Premier Inn, Travelodge, and Marriott. 3. The official website brand terms are "Macdonald Hotels" and "Macdonald Hotels & Resorts".