1. The business is mainly focused on the United States, and its core business is the production and sale of polymerized tung oil wood coatings, hardwax oils, and other wood surface treatment products. 2. It is a specialist brand in the wood coatings industry, with competitors including other coating brands such as General Finishes and Minwax. 3. The official website brand terms are "Sutherland Welles" or "Sutherland Welles Ltd".