1. The business operates primarily in France, with the main business being the online sale of Beyblade series products, including toys, arenas, launchers, and accessories. 2. It belongs to the professional vertical retailer category in the e-commerce toy retail industry, with competitors including other toy e-commerce platforms and official authorized distributors. 3. The official website brand keywords are "Beyblade Shop" or "Toupie Beyblade".