1. The business is mainly focused on China, and its main operations are the design, production, and sale of gaming peripherals (keyboards, mice, headsets, etc.) and trendy collectible peripheral products. 2. In e-commerce, it is a well-known brand in the peripherals and trendy collectibles segment, with competitors including Razer, Logitech, and Cherry. 3. The official website brand terms are "Akko" or "Akko Gear".