1、The business operates primarily in the USA and UK, focusing on science-backed at-home skincare devices (such as LED masks and micro-infusion systems) and products, aiming to deliver clinic-level results. 2、In the health/medical beauty sector, it is an emerging brand offering innovative at-home beauty solutions, competing with other at-home beauty device brands and traditional skincare brands. 3、The official website brand keywords are "Qure" or "Qure Skincare".