1. The business is mainly focused on France, with core operations in retail of hairdressing, beauty, and electrical equipment products for professional hair salons and consumers.
2. In e-commerce, it is a vertical retail player, with competitors including BaByliss PRO, Dyson Professional, and L'Oréal Professionnel.
3. The brand terms used on the official website are "Pro Duo Particulier" or "Pro-Duo Prestige".