1. The business mainly operates globally, with core offerings including European organic infant formula, baby food, and maternal and baby products.
2. In the health/medical e-commerce sector, it is a specialized retailer. Competitors include official channels of brands such as Holle, HiPP, and Kendamil, as well as other maternal and baby e-commerce sites.
3. The brand terms used on the official website are "OBF24" and "Organic Baby Food 24".