1. The business mainly operates globally, with a core focus on selling natural hair care products, including hair oils, conditioners, shampoos, etc.
2. In e-commerce, it is a vertical niche brand, with competitors including Shea Moisture, Cantu, and other natural hair care brands.
3. The brand keywords on the official website are "Nylah's Naturals" or "Nylah Naturals".