1. The business mainly operates globally, focusing on the design and sale of high-end audio equipment such as headphones and players.
2. In the audio equipment industry, it is positioned in the high-end brand tier, with competitors including 森海塞尔, 拜雅动力, and Audeze.
3. The official website brand terms are "HIFIMAN" or "HIFIMAN INNOVATING THE ART OF LISTENING".