1. The business is mainly focused on the United States, with online retail of sustainable handcrafted bags, footwear, and accessories as its core business.
2. In e-commerce, it belongs to the handcrafted goods / fashion accessories niche, with competitors including Cuyana, Matt & Nat, and Baggu.
3. The brand terms on the official website are "The Sak" or "TheSak.com".