1. The business is mainly focused on the United States, with its core business being the sale of organic cotton clothing and accessories for men, women, seniors, children, and infants. 2. In the apparel e-commerce space, it is positioned as a mid-to-high-end brand, with competitors including Patagonia and American Apparel. 3. The brand terms on the official website are "royalapparel" or "royal apparel usa".