1. The business mainly operates in France, with online retail of motorcycle gear (helmets, clothing, gloves, boots, etc.) and accessories as its core business.
2. In the motorcycle gear retail industry, it is a French local online retailer, with competitors including Dafy Moto and 1001Motos.
3. The official website brand terms are "MOTO-AXXE" or "Moto Axxe".