1. The business is mainly focused on South Korea, with the official online sales of the high-end skincare brand La Mer as its core business.
2. Within Health / Medical, it is in the top tier of high-end skincare; competitors include SK-II, 赫莲娜, and 海蓝之谜.
3. The brand terms used on the official website are "라 메르" or "La Mer".