1. The business mainly operates globally, with its core business being the sale of outdoor waterproof sunshade curtains, blackout curtains, and related home decor products. 2. In e-commerce, it is a vertical home furnishings e-commerce business, with competitors including other outdoor curtain brands and home e-commerce platforms. 3. The brand terms used on the official website are "Snowcity" or "Snowcity Curtains".