1. The business is mainly focused on Germany, with its core business being the online sale of grain-free, hypoallergenic, and prescription-grade dog food for different health needs.
2. In Health / Medical (pet food), it is a specialized niche brand, with competitors including Josera, Royal Canin, and Hill's.
3. The brand terms used on the official website are "nutricanis" or "NutriCanis".