1. Its business is mainly focused on the United States, with core operations in selling women's designer fashion and luxury apparel, including dresses, shoes, accessories, and more.
2. In the e-commerce women's designer fashion segment, it is positioned as a high-end brand, with competitors including Reformation, Everlane, and Theory.
3. The brand terms used on the official website are "ME+EM" and "Me and Em".