1. The business mainly operates in Africa (Kenya, Uganda, and South Africa), with core services focused on customized wildlife safaris, national park tours, and beach vacation itineraries. 2. In the travel industry, it is a specialist agency focused on high-end custom African tours, with competitors including other African adventure travel agencies and large OTA platforms. 3. The official website brand terms are "Safari en Afrique" or "Safaris en Afrique".