1. The business operates mainly worldwide, with core activities in the R&D, manufacturing, and sales of oral care products (toothpaste, toothbrushes, mouthwash, etc.). 2. In the health / medical industry, it is in the global leading tier, with competitors including Crest, Sensodyne, and Lion. 3. The brand terms on the official website are "Colgate" or "高露洁".