1. The business mainly focuses on the United States, with online sales of high-end perfumes, scented candles, and personal care products as its core business.
2. In the beauty/perfume e-commerce space, it is a niche premium brand, with competitors including Le Labo, Byredo, and Aesop.
3. The official website brand terms are "D.S. & DURGA" or "DS Durga".