1. The business is mainly focused on the United States, and its core business is selling products from the premium Korean skincare brand mixsoon, centered on the glass skin concept. 2. In the health/medical (skincare) industry, it is an emerging brand. Competitors include other Korean skincare brands such as COSRX and Beauty of Joseon. 3. The official website brand terms are "mixsoon" or "mixsoon US".