1. The business mainly operates in the Netherlands and Belgium, with a primary focus on selling Nordic-style mirrors online, including mirrors in various shapes, colors, and sizes, as well as accessories.
2. In the home decor e-commerce sector, it is a vertically focused niche brand. Competitors include other online mirror retailers and home decor platforms.
3. The brand terms used on the official website are "Nordic Style" or "Nordic Style Spiegels".